Earn and Use Points in KakaoT App... Introduction of Reward-Based Advertising

[Asia Economy Reporter Buaeri] Kakao Mobility has introduced a reward-based advertising platform for the first time in mobility services.

On the 27th, Kakao Mobility announced the launch of 'T Point Town,' offering users benefits to earn Kakao T points for free by completing various missions.

T Point Town is a newly introduced reward-based advertising platform within Kakao T. By clicking the 'Events' menu on the Kakao T home screen, users can view a list of available events and earn points by selecting and completing desired missions.

Kakao Mobility partnered with mobile point platform company NBT to introduce T Point Town. The two companies plan to expand point benefits for Kakao T users while exploring business expansion possibilities for the Kakao T platform.

The company explained that with the introduction of T Point Town, users will have a platform to frequently accumulate free points, significantly enhancing the usability of points.

In the future, Kakao Mobility plans to offer opportunities to earn points based on service usage performance within the Kakao T app, in addition to points earned through T Point Town.

Hyejin Kang, Director of the Advertising Platform Team at Kakao Mobility, said, "Through T Point Town, users can efficiently utilize leisure time occurring during travel, and advertisers can establish organic contact points with Kakao T's 28 million users." She added, "We will strive to continuously expand benefits for Kakao T customers by revitalizing the Kakao T point ecosystem."

This content was produced with the assistance of AI translation services.