“Ceremonies Are Small, Dowries Are Premium”… Lotte Home Shopping Focuses on Selling Overseas Living Brands

Broadcast scene of Villeroy & Boch dinnerware set on Lotte Homeshopping's Choi Yura Show.

[Asia Economy Reporter Lim Chunhan] Lotte Homeshopping announced on the 26th that it will focus on selling premium overseas luxury living brands such as Villeroy & Boch and Electrolux, as newlyweds are increasingly purchasing premium wedding gifts instead of having elaborate weddings and honeymoons due to COVID-19.

According to Lotte Homeshopping, orders for living products increased by 30% compared to the previous year, with exclusive and famous overseas brand products accounting for 60% of the total. From March this year to the present, orders for overseas living brands amounted to approximately 51 billion KRW, showing a clear preference for high-priced premium products.

On the 27th, Lotte Homeshopping will sell a 6-piece home set from the 270-year-old German luxury porcelain brand Villeroy & Boch through its flagship living program, the Choi Yura Show. Despite being priced in the 1 million KRW range, it achieved about 10,000 orders and over 8.8 billion KRW in sales during five broadcasts last year. The brand is known for its exquisite craftsmanship and outstanding design, used even by the German royal family, and is popular as a wedding gift. On the 29th, the Swedish brand Electrolux’s induction SenseBoil will be exclusively introduced, followed by the Spanish handmade watch brand Nomon’s Barcelona wall clock on the 3rd of next month.

A Lotte Homeshopping official said, “We have planned and launched products from overseas luxury living brands that were previously difficult to purchase through home shopping,” adding, “We will continue to sell premium brands with high quality, customer preference, and recognition at reasonable prices, in line with shopping trends and customer needs.”

This content was produced with the assistance of AI translation services.