Paris Baguette Launches Five New Summer 'The Square' Cakes in 'Cake Story' Series

[Asia Economy Reporter Seungjin Lee] Paris Baguette on the 26th unveiled five new summer products in the dessert brand ‘Cake Story’ new series ‘The Square.’

‘Cake Story’ achieved explosive popularity by selling about 1 million units in just over two months since its launch. Riding on this success, Paris Baguette decided to introduce a total of five flavors for the summer season through its official Instagram, reflecting consumer opinions: ▲The Square Mint Choco ▲The Square Cookies and Cream ▲The Square Pure Milk ▲The Square Green Grape ▲The Square Blueberry Cheese. These feature fresh colors and toppings suitable for the summer season, characterized by a bright and luxurious appearance.

‘Cake Story,’ with the slogan ‘Today’s Cake Story for Me,’ is a dessert lineup that consolidates Paris Baguette’s unique technology and know-how. It is offered in single-serving packaging that is convenient for consumption and carrying, allowing customers to enjoy it easily anytime and anywhere.

A Paris Baguette official said, "Cake Story is a brand targeting the MZ generation (Millennials + Z) that values communication, and we have released summer new products reflecting consumers’ opinions and preferences. We will strive to communicate with the MZ generation through various channels and provide differentiated experiences."

This content was produced with the assistance of AI translation services.