CJ OnStyle Olive Market Diversifies Living Brands... "Expanding Products That Were Hard to Find"

CJ OnStyle's living specialty mall Olive Market is diversifying its living brand portfolio for female customers to strengthen product offerings.

[Asia Economy Reporter Lim Chunhan] CJ OnStyle's living specialty mall Olive Market announced on the 25th that it will diversify its living brand portfolio for female customers to strengthen the proposal of lifestyle products that customers dream of.

Olive Market expanded its living brand portfolio to about 1,800 items in line with the launch of CJ OnStyle on the 10th. Customer response was also positive, with Olive Market's order amount increasing by about 70% compared to the previous week during the first week.

The expansion of overseas famous brand products that were difficult to obtain domestically was a key factor in its popularity. Representative examples include the Danish lighting brand Louis Poulsen, which is only available in some offline showrooms, and the Nordic sensibility brand Fritz Hansen, which produces furniture, lighting, and accessories.

By adding stories to the products and strengthening the exhibition area, the lifestyle theme section was also expanded. For example, it showcases products with high relevance by season and theme, such as pots good for making health food for summer and mood-setting home party tables for Family Month.

Olive Market also advanced product categories to make it easier for customers to search for products that suit their tastes. About ten categories were created based on purpose and use, such as cookware and tableware gathering pots, frying pans, and tableware preferred by housewives; bedding categories centered on famous offline home fabric brands; and general food categories where customers can find famous overseas dessert, bakery, and tea brands.

A CJ OnStyle official said, “Until now, online malls operated by home shopping channels had a strong auxiliary channel character for TV broadcasts, but CJ OnStyle specialty malls will enhance channel independence to build differentiated competitiveness,” adding, “Going forward, Olive Market will strengthen its living expertise by securing premium and trending brands to establish an image as a sophisticated curated shop.”

This content was produced with the assistance of AI translation services.