Benefiting from 'Pent-up Demand'... Galaxy S21 Ultra Ranks 5th in Global Sales
Q1 Counterpoint Research Data
Highest Revenue Recorded for Android Phones
Top 1-4 Are iPhones... The High Wall of Apple
(From the left) Global smartphone individual model revenue and sales volume rankings for Q1. Source=Counterpoint Research
View original image[Asia Economy Reporter Cha Min-young] Samsung Electronics also benefited from the 'pent-up effect,' where suppressed demand from the first quarter of this year was unleashed. The new flagship Galaxy S21 series all ranked within the top 10 in sales, achieving early success.
According to global market research firm Counterpoint Research on the 23rd, the Samsung Galaxy S21 Ultra ranked 5th in sales among individual smartphone models worldwide in the first quarter of this year. This is the highest performance among all Android phones.
The other Galaxy S21 series models also made it into the top 10. The standard Galaxy S21 ranked 7th, and the Galaxy S21 Plus ranked 9th. Although none of the three models ranked within the top 10 in global smartphone sales volume, their status as high-priced, high-margin devices was reflected.
The strong performance of the Galaxy S21 series is analyzed to be due to the pent-up effect, where suppressed demand rapidly revived. As the global economy showed signs of recovery, high-priced smartphone devices also received a positive spillover effect.
However, it was insufficient to break down the solid dominance of the iPhone. Apple's latest device, the iPhone 12 series, occupied 6 out of the top 10 spots. In particular, the previous model, the iPhone 11, ranked 4th, maintaining a leading position for a long time.
Excluding Samsung Electronics and Apple, the only model to make it into the top 10 highest sales smartphones was Huawei's Mate 40 Pro, which ranked 8th.
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Meanwhile, in the global smartphone sales volume ranking by model, Apple, Xiaomi, and Samsung Electronics competed. The top 4 spots were taken by Apple iPhone series, Xiaomi's Redmi series took 5th, 6th, and 8th places, and Samsung Electronics' Galaxy A series ranked 7th, 9th, and 10th.
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