Hyundai Steel Conducts Coffee Grounds Recycling Promotion Campaign

[Asia Economy Reporter Hwang Yoon-joo] Hyundai Steel is conducting a promotional campaign to raise local community awareness of its eco-friendly social contribution project, the 'Coffee Grounds Recycling Project.'

The promotional campaign for the Coffee Grounds Recycling Project will be displayed on Incheon city buses and subway billboards from the 17th of this month until June 16th, lasting one month. In addition, an on-site photo certification SNS event will be held, along with promotion of various eco-friendly products made using coffee grounds.

The related advertisements will be posted at Bupyeong Station, Incheon City Hall Station, Jakjeon Station, Gyeyang Station, and on buses of eight routes in Incheon City. By sharing certification photos of these advertisements on SNS, participants can receive various eco-friendly products as prizes.

Meanwhile, Hyundai Steel has been conducting the 'Coffee Grounds Recycling Project' since 2018. In March of this year, it signed the third-year MOU for the project together with the Korea Productivity Center, the Environmental Foundation, Incheon Metropolitan City, and five autonomous districts (Jung-gu, Michuhol-gu, Namdong-gu, Bupyeong-gu, Seo-gu).

Coffee grounds refer to the byproducts left after making coffee, commonly called 'coffee residue.' Every year, 150,000 tons of coffee grounds are generated in South Korea, and the amount is increasing annually. However, under the Waste Management Act, coffee grounds are classified as household waste and are mostly landfilled or incinerated.

Hyundai Steel contributes not only to waste reduction but also to social job creation by recycling these coffee grounds into eco-friendly products. In particular, jobs related to the coffee grounds recycling project are provided to marginalized groups around us, adding significance to the project.

This content was produced with the assistance of AI translation services.