CJ ENM DIA TV Signs Business Agreement with Chungju City to Promote Agricultural Specialties

Joo Gil-hyung, Mayor of Chungju City (left), and Ha Yong-su, Head of Growth Promotion at CJ ENM.

[Asia Economy Reporter Eunmo Koo] DIA TV, CJ ENM's support project for individual creators, announced on the 21st that it signed a win-win development business agreement with Chungju City on the 20th to promote the integrated agricultural specialty brand 'Chungjussi' and revitalize local tourism.

Through this agreement, DIA TV will actively promote 'Chungjussi,' Chungju City's representative agricultural specialty brand, including apples, peaches, and chestnuts. Along with this, DIA TV plans to support the revitalization of the local economy by producing creator content to expand tourism in Chungju City, which is preparing to become a leisure and sports tourism city centered around Tangeum Lake. Recently, 'Chungjussi' was also created as a character modeled after an otter, expanding its role as the mascot of Chungju City.

DIA TV and Chungju City will carry out a peach farm support project in the second half of this year together with food creator 'Ipjjalbeun Haetnim.' The plan is to develop and sell various derivative products such as jam and pie using peaches that are less marketable due to fruit drop or deformities. Chungju City and the marketing team of E-Mart will also participate. Last year, a project was conducted to help apple farms suffering from typhoon damage and COVID-19, achieving expanded sales results.

In addition to the peach farm support project, DIA TV and Chungju City plan to promote the development of Makgeolli using local specialties such as apples, peaches, and chestnuts.

At this year's agreement ceremony, Ipjjalbeun Haetnim, who has participated in the Chungju area farm support project for the second year, donated all 15 million KRW earned from the sales of Chungju apple derivative products last year to the baseball team of Chungju Seongsim School, a special school for the hearing impaired, and the Chungju City Scholarship Foundation.

This content was produced with the assistance of AI translation services.