Dongyang Saengmyeong's Jeong Sun-nim, Top Telemarketer and Best Planner Awardee

"Honest Insurance Sales, Sincerity Paid Off"
540 New Contracts Last Year... Three Consecutive Annual Awards

Dongyang Life Insurance Jeong Sun-nim OB Business Division Dream Branch Master

[Asia Economy Reporter Oh Hyung-gil] Amid the challenging situation of in-person insurance sales due to COVID-19, an outstanding planner who joined as a telemarketer has won the annual grand prize three times. The protagonist is Jung Soon-nim, a master at Dongyang Life Insurance’s OB Business Division Dream Branch.

She received the Rookie of the Year award just one year after joining Dongyang Life Insurance and has won the annual grand prize three times in 2018, 2019, and last year. This record was achieved in her 10th year with the company. The number of new contracts Jung signed last year reached approximately 540, with a 7th installment retention rate exceeding 98%. The title of “Master” is awarded only to Dongyang Life Insurance’s top planners.

Jung said, “It was the result of setting high daily goals rather than annual targets,” adding, “In the early days of joining, the performance measurement was focused on the number of new contracts, so I naturally worked hard to sign many new contracts.”

She continued, “Since it is outbound sales, the contract signing rate varies depending on how many customers I meet through phone calls, so I believe consistent daily effort led to good results.”

She also emphasized the importance of sincerity toward customers. Jung stated, “If I were to define insurance in one word, it would be ‘honesty,’” explaining, “Since product introduction and sales are all done through phone calls, it is very important that genuine sincerity toward customers is conveyed.” She added, “Confidence in the product as well as my honesty must be conveyed to customers, and I must feel proud and honest enough to recommend the insurance product to myself. Ethical sales are very important in this industry.”

Jung cited sincerity as an essential virtue for telemarketer salespeople. She said, “Since customers can only be persuaded through phone calls, sincerity must be conveyed to them,” and “When contracts reach a certain stage, customers open their hearts once more and request additional contracts due to insufficient diagnostic funds, which shows that sincerity has been effective.”

Regarding the most memorable customer, she said, “A long time ago, a customer who signed up for insurance through me called first, saying that a biopsy result suggested cancer. I helped throughout the entire process, checking the diagnosis and codes received from the hospital until the insurance payout was made,” adding, “What remains most memorable is that afterward, the customer expressed gratitude and requested additional contracts for their children.”

Looking ahead, Jung aims to become an honorary director beyond being a role model for outbound planners. She said, “When I first won the grand prize, I wanted to be a role model for outbound planners and then achieve the Master title, and I have accomplished those goals,” expressing her ambition, “My new goal is to maintain the Master title and become an honorary director.”

This content was produced with the assistance of AI translation services.