VT GMP, Jo Kwon Cushion 'Sold Out' Popularity Leads to 2nd Launch on Hyundai Home Shopping

[Asia Economy Reporter Jang Hyowon] VT GMP's cosmetics brand VT Cosmetic announced on the 20th that the 'Blanc de VT Double Layer Tone-up Cushion,' with singer Jo Kwon participating as the creative director, will hold a second launch following the complete sell-out during the first launch on Hyundai Home Shopping. The second broadcast will air on the 23rd from 12:30 PM for 75 minutes through Hyundai Home Shopping.

The 'Blanc de VT Double Layer Tone-up Cushion,' which Jo Kwon appeared on Hyundai Home Shopping last month on the 24th and achieved a sell-out, continues to enjoy steady popularity among consumers even after the broadcast, as the trust in the celebrity Jo Kwon is fully reflected in the product, the company stated.

VT Cosmetic cited that the 'Blanc de VT Double Layer Tone-up Cushion' captivated consumers because it is a one-shot multi cushion that minimizes transfer even after long hours of mask-wearing in daily life during the COVID-19 era, while simultaneously providing tone-up effects and UV protection.

This new product allows natural and easy coverage on the face, and when gently tapped with the big cushion puff, which has completed antibacterial testing, the specially designed two-tone base color brings out a natural glow, making the skin look radiant.

Additionally, considering the upcoming summer season, by applying unique cushion technology that encapsulates moisture particles with an oil gel, the moisture essence content is increased up to 77%, helping maintain moist and clear dewy skin even after long hours of mask-wearing indoors and outdoors.

A VT Cosmetic official said, "The fact that singer Jo Kwon participated in the overall product planning and development positively influenced consumers, leading to the record of a complete sell-out in the first launch," adding, "To repay the support, a limited edition set will be available at a special price during the second broadcast."

They continued, "Thanks to the enthusiastic support, the basic set for the home shopping broadcast includes two tone-up cushions, two tone-up cushion refills, one set of three tone-up cushion puffs, and two sets of Super Hyalon mask packs, all sold at a 57% discount compared to the regular consumer price."

Meanwhile, VT Cosmetic has been recognized for quality by overseas consumers, achieving first place in overall sales ranking during the Mega Wari period on 'Qoo10 Japan,' a leading Japanese online shopping mall, and ranking first in the sheet mask category on 'Atcosme,' Japan's largest cosmetics review platform.

This content was produced with the assistance of AI translation services.