KT M Mobile sells 'Altteul Phone USIM' for 100 won on Naver Shopping

July 20th at 7:30 PM
100-minute Naver Shopping Live Broadcast

[Asia Economy Reporter Cha Min-young] Domestic budget phone company KT M Mobile will hold an event on the 20th from 7:30 PM for about 100 minutes through Naver Shopping Live, selling its own NFC budget phone SIM card, normally priced at 8,800 won, for 100 won.

This live commerce event was prepared to raise awareness of the budget phone industry and strengthen communication with the MZ generation, which has emerged as a core consumer group. The live broadcast will showcase the strengths of budget phones and actual user reviews.

To increase viewer enjoyment and participation, various events and benefits such as budget phone-related quiz shows have been prepared. First, customers who purchase the 100-won SIM card during the live broadcast and actually activate it will be entered into a July drawing to win an iPhone 12 Mini Purple unlocked device and an Apple Watch 6. During the live broadcast, prize events including ▲Dyson Supersonic ▲AirTag ▲luxury keyrings ▲chicken gift certificates will be held.

KT M Mobile continues marketing activities targeting young people. The ‘Daydeuk (Data + Benefit) Promotion,’ which has been ongoing since January this year and provides up to 100GB of additional data monthly for two years, is popular among younger age groups. As of May this year, the proportion of subscribers in their 20s and 30s for KT M Mobile’s main plans ▲Moduda Mamkkeot 11GB+ ▲Moduda Mamkkeot 15GB+/100 minutes ▲Moduda Mamkkeot 100GB+/Season 3 types has exceeded 65%.

Marketing activities reflecting MZ generation media trends are also underway. The digital advertisement for the ‘Daydeuk Promotion’ in the form of a web drama, launched last February, achieved about 2.5 million YouTube views within three months of release. The IT device review content ‘Naedonni-kkeo Unboxing,’ started last year, has had over 3,500 participants cumulatively.

Jeon Seung-bae, Head of Business Operations at KT M Mobile, said, “We held the live broadcast to effectively enhance the advantages of the budget phone industry and the competitiveness of KT M Mobile’s products and services to the MZ generation, which has emerged as the main consumer group. We will continue to offer communication and telecommunication products reflecting the characteristics of the 2030 generation to simultaneously revitalize the industry and achieve corporate growth.”

This content was produced with the assistance of AI translation services.