"Winter Products Up to 72% Off" Lotte Home Shopping, Early Season Special Exhibition

Lotte Homeshopping will hold an off-season special exhibition starting on the 22nd, offering up to 72% discounts on winter products from exclusive and popular fashion brands such as Paul & Joe and Daniel Este. Lotte Homeshopping 'CTG Wool Vest' sales broadcast image (Photo by Lotte Homeshopping).

Seasonless Consumption Becomes Common, Average Off-Season Order Amount Grows 20% Over the Past 3 Years
Exclusive Brands like Paul & Joe, Daniel Este Offering Up to 45% Discounts... Special Broadcast Planned
Online Mall Hosts 'Summer Snow Sale' with Up to 72% Off Off-Season Products

[Asia Economy Reporter Kim Yuri] Lotte Homeshopping announced on the 20th that starting from the 22nd, it will hold a special off-season event offering up to 72% discounts on winter products from exclusive and popular fashion brands such as Paul & Joe and Daniel Este.

Over the past three years, Lotte Homeshopping's off-season product sales (based on order amount) have increased by an average of more than 20%. Last year's off-season special event (June 19 to July 30) achieved a cumulative order amount of 22 billion KRW, reflecting the widespread adoption of seasonless consumption regardless of the season.

Lotte Homeshopping explained that this year, reflecting the revival of consumer sentiment that had been sluggish due to COVID-19, the off-season special event will be held about three weeks earlier than usual. By analyzing customer purchasing tendencies, popular products made with premium materials such as cashmere and mink have been selected and will be sold at discounted prices through live TV broadcasts (up to 45% off) and the online mall (up to 72% off).

On the 22nd at 10:30 PM, the representative fashion program 'L Show' will feature popular products from the fur specialist brand 'CTG' at discounts of up to 31%. Winter products such as the 'Australian Wool Vest,' which has achieved a cumulative order amount of 10 billion KRW since its launch in October last year, and the 'Full Skin Mink Vest' will be introduced. From 10:45 PM on the 26th, for about three hours, the exclusive fashion brand Paul & Joe will present the 'Cashmere Wool Blended Coat' at a 33% discount from the original price, and reflecting the high preference for 'goose down' materials, Daniel Este's 'Reversible Goose Down Coat' will also be sold at a 40% discounted price.

The 'Lunacores Wool Half Coat,' which has achieved approximately 15 billion KRW in order amount as a single product since its launch in June last year, will also be offered at up to 45% off. In addition, winter products from exclusive fashion brands such as the in-house brand 'LBL's 'Alpaca Blended Coat' and 'Giospirit Italian Goose Down' will be introduced.

Meanwhile, Lotte Homeshopping's online mall will hold a 'Summer Snow Sale' event until the 23rd, offering up to 72% discounts on off-season products such as mink, fur, and mustang from department store brands including the representative fur brand 'Jindo' and 'Visit in New York.'

Kang Jaejun, head of Lotte Homeshopping's fashion division, said, "With consumer sentiment recovering from the slump caused by COVID-19 and customers seeking to purchase high-priced winter products at reasonable prices, we decided to hold the off-season special event three weeks earlier than usual. We expect this to be a great opportunity for customers to shop economically and hope it will help ease the burden on partner companies struggling with inventory clearance."

This content was produced with the assistance of AI translation services.