Orion Relaunches Rice Snack 'Guunsal Chip'

[Asia Economy Reporter Lim Hye-seon] Orion announced on the 20th that it will relaunch its rice snack 'Guunssal Chip' with a renewal.

'Guunssal Chip' is characterized by a light and crispy texture, made by fermenting rice dough for 36 hours and then baking it in a kiln. Orion renewed the product into a large-capacity pack containing 24 bags, inspired by the fact that consumers mainly stock rice snacks in bulk at home or office. The price per gram was also reduced by about 12% compared to before, enhancing cost-effectiveness.

Orion put great effort into selecting the main ingredient, rice, to produce a differentiated product. They carefully selected Japonica rice, which is the staple grain in Korea, using fresh rice harvested within 6 months and milled within 1 month. In the manufacturing process, they introduced kiln baking to enhance the crispy texture and savory rice aroma.

Guunssal Chip is a rice snack independently developed by Orion's global research center after two years of dedicated effort, first launched under the name 'An' (安) by the Vietnam branch in April 2019. By April this year, it recorded cumulative sales of 46 billion KRW, capturing 23% of the Vietnamese rice snack market share and winning over local consumers' tastes.

This content was produced with the assistance of AI translation services.