GS Shop Supports Small Businesses in Overseas Market Expansion... Selling Products on Local TV Home Shopping Channels
[Asia Economy Reporter Lim Chun-han] GS Shop announced on the 17th that it will support overseas exports by collaborating with small and medium-sized enterprises (SMEs) wishing to enter overseas home shopping markets.
The SMEs selected this time include Ionplus, Hanatools, Link, Q-One, Dream Chef, Daon SI, Nature Medics, ID Pla Cosmetic, Sungwoo Metal, and Ultra V, totaling 10 companies. Together with GS Shop, they have been preparing for about four months to develop products, obtain local certifications, and plan broadcasts for entry into local TV home shopping channels.
They plan to start sales on Indonesia's home shopping channel 'MNC SHOP' and Thailand's home shopping channel 'TRUE SHOPPING.' Various products from Korean SMEs, such as rust-removal shower filters, double-sided pans, sterilizers, interior wallpaper, plaster packs, and ampoules, are expected to capture the hearts of local consumers. In particular, Q-One interior wallpaper, Dream Chef kitchenware, and Daon SI toilet cleaner were certified as excellent innovative products last year by the Ministry of SMEs and Startups under the Brand K program.
GS Shop supported not only the broadcast preparations for SMEs' entry into local TV home shopping but also all processes related to overseas exports. Additionally, it is involved in overseas premium e-commerce platform entry, marketing and promotion using local influencers, and more. Furthermore, GS Shop plans to support entry into its free broadcasting platform for SMEs, I Love SMEs, to expand domestic sales channels as well.
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A GS Shop official said, “We hope that competitive Korean SMEs will have the opportunity to be recognized worldwide through GS Shop’s overseas export infrastructure,” adding, “We will continue to help SMEs enter overseas markets through various programs.”
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