Orion Launches Functional General Food Brand 'Dr. U Gummy'

[Asia Economy Reporter Lim Hye-sun] Orion announced on the 17th that it will launch 'Dr. You Gummy,' a general food brand labeled with functionality. Containing the functional ingredient 'Aloe Gel,' it emphasizes immunity and skin health, making it a product that displays functionality in general food.

Dr. You Gummy will be released in a total of three flavors. Based on a 56g product, 'Dr. You Gummy Zinc' contains 8.5mg of zinc, fulfilling 100% of the daily nutritional value, along with Aloe Gel, and 'Dr. You Gummy Collagen' includes 1000mg of low-molecular fish collagen and Aloe Gel. Aloe Gel is known to help boost immunity and improve skin health. To reduce sugar content, instead of sugar and starch syrup, oligosaccharides, which have recently gained popularity as prebiotics, are used, lowering sugar while enhancing taste.

They will also release 'Dr. You Gummy Vitamin,' developed and collaborated with Kyungnam Pharmaceutical, the manufacturer of the vitamin C brand Lemona. Kyungnam Pharmaceutical, which first launched vitamin C in powder form in Korea in 1983?allowing consumption without water?and Orion, which has been manufacturing gummies for over 30 years, combined their technologies to create a product that captures both taste and nutrition. It features Lemona's unique tangy flavor and lemon scent, and one 56g pack contains seven vitamins?B1, B2, B3, B5, B6, C, and D?each fulfilling 100% of the daily nutritional value.

Orion announced earlier this year that it will reorganize 'Dr. You,' a nutrition design concept, as a general food brand labeled with functionality, aiming for a second leap this year. The strategy is to actively target the current global interest in health due to COVID-19, climate change, and other factors. Orion plans to redefine the Dr. You brand identity at a higher level this year under the theme of 'Delicious Health.'

This content was produced with the assistance of AI translation services.