CU, Up to 30% Discount Benefits... Subscription Coupon Users Increase by 168%

[Asia Economy Reporter Lim Chunhan] CU announced on the 17th that subscription services are rapidly expanding in convenience stores as demand for frugal consumption has increased since COVID-19.

According to CU, the average monthly number of users of the subscription coupon service launched last November has increased significantly by 167.9% compared to the initial introduction as of this month. The subscription coupon service is a regular benefit service where customers select their desired product categories on CU's membership app, Pocket CU, pay a monthly subscription fee, and receive consistent discounts throughout the month. This service mainly offers up to 30% discounts on popular products with high purchase frequency, allowing customers to save an amount equivalent to five times the subscription fee.

The product with the highest usage rate in the subscription coupon service was CU’s instant roasted coffee, GET Coffee, accounting for 31.1% of the total. Following were triangle kimbap at 12.8%, lunch boxes at 10.2%, and kimbap at 8.6%, showing strong performance in convenience foods. Users of the subscription coupon service were 76.8% female, about three times more than the 23.2% male users. By age group, people in their 20s preferred triangle kimbap, those in their 30s favored lunch boxes, and those in their 40s showed a higher preference for GET Coffee.

CU is holding a subscription coupon ‘First-Come, First-Served Limited Edition’ event on Pocket CU this month. Starting from 11 a.m. on the 17th, the event will sell 500 coupons each for four themes?No. 1 Product, Kids Sweet, Kids Strong, and Health Energy?that offer 50% half-price discounts five times throughout the month. With a subscription fee of only 1,000 won, customers can receive discounts ranging from 3,500 to 4,250 won per month. Additionally, until the end of this month, customers who request their desired subscription coupon in the Pocket CU comments will be entered into a draw where 100 people will receive 1,000 CU membership points each.

A BGF Retail official said, “Recently, interest in financial management has increased regardless of gender or age, and the number of thrifty consumers practicing savings even in small daily expenses is gradually growing. CU’s subscription coupon service meets these customer needs with exceptional discount benefits and is establishing itself as a new consumption culture in the COVID era.”

This content was produced with the assistance of AI translation services.