eBay Korea Sees 60% Increase in Transactions for Summer Appliances During Big Smile Day... Popular Items

Winix dehumidifier (left) and Paseco window air conditioner, leading sales at eBay Korea Big Smile Day.

[Asia Economy Reporter Lim Chun-han] eBay Korea announced on the 17th that Gmarket and Auction Smile Delivery, operated by eBay Korea, are gaining great popularity by offering ultra-discounted daily necessities, processed foods, and home appliances during the large-scale shopping festival Big Smile Day.

Smile Delivery's transaction amount grew by 60% compared to the same event last year from the 10th to the 13th. The combined discount coupons by brand along with the Big Smile Day coupons received great responses due to their exceptional discount benefits.

Seasonal and hygiene appliances such as dehumidifiers, air purifiers, air conditioners, and vacuum cleaners showed remarkable growth. The Winix dehumidifier, which ranked first in combined transaction amount on Gmarket and Auction Smile Delivery, has recorded sales approaching 1.7 billion KRW. Hygiene appliances such as the Roborock robot vacuum cleaner, which ranked second with about 1 billion KRW in sales, Winix Zero air purifier, and Electrolux cordless vacuum cleaner occupied the top sales ranks.

An eBay Korea official said, “Growth in home appliances and digital products is possible only when customer trust in speed and safety is built,” adding, “It is very encouraging that high sales are occurring mainly in hygiene and seasonal appliances, which have recently seen high demand.”

This content was produced with the assistance of AI translation services.