Dongseo Foods Launches 'Post Fiber Oatmeal Original 350g'

[Asia Economy Reporter Lim Hye-sun] Dongseo Foods announced on the 14th that it has launched the hot cereal 'Post Fiber Oatmeal Original 350g.'

'Post Fiber Oatmeal Original 350g' is a large-sized bag-type product with increased capacity compared to the existing small pouch-type packaging. It features a sensory zipper bag with a zipper at the product opening, allowing easy sealing to keep the product fresh for a long time.

Hot cereal, enjoyed warm with milk, soy milk, or water, has recently gained attention alongside the rapid growth of home meal replacements (HMR). According to Nielsen data, the domestic hot cereal market, which was worth 2.9 billion KRW in 2019, grew by about 30% to 3.8 billion KRW in 2020, due to the advantage of providing a convenient, healthy, and warm meal.

Meanwhile, Dongseo Foods will release a new digital advertisement to commemorate the launch of this new product. The message highlights that the oatmeal can be enjoyed healthily after late-night snacks, conveniently during busy lunches, deliciously when appetite is low, and smoothly and mildly anytime, anywhere. 'Post Fiber Oatmeal Original 350g' will be sold nationwide at discount stores for 7,250 KRW.

This content was produced with the assistance of AI translation services.