Hyundai Motor Group's 'Social Contribution White Paper 2019' Wins Consecutive Awards at International Promotional Material Competition

Hyundai Motor Group's 2019 Social Contribution White Paper, published last year, won awards in two categories at the Astrid Awards, a global-scale promotional material competition.

[Asia Economy Reporter Ki-min Lee] Hyundai Motor Group announced on the 14th that it won a total of four awards at two globally renowned promotional material competitions with its self-published 'Corporate Social Responsibility Activity White Paper 2019' from last year.

The Hyundai Motor Group Corporate Social Responsibility Activity White Paper is a sustainability management promotional material published annually since 2004, summarizing the group's CSR system and major CSR projects.

Hyundai Motor Group recently submitted the Corporate Social Responsibility Activity White Paper 2019 to the 'Astrid Awards 2021,' considered one of the world's top three promotional material competitions, winning the Gold Award, the highest prize in the non-English annual report category, and the Bronze Award in the social responsibility-related annual report category.

The Astrid Awards is a competition evaluating the design of corporate promotional materials, organized by MarCom, a marketing communications company in the United States.

Each year, about 1,000 advertising, annual reports, and various graphic design productions from around the world are submitted to the Astrid Awards. The evaluation is conducted by a panel of judges composed of experts in design, economics, society, and arts.

Earlier, in March, Hyundai Motor Group also won the Grand Prize in the CSR-related report category and the Gold Award in the sustainability management report category at the Mercury Awards with the Corporate Social Responsibility Activity White Paper 2019.

The Mercury Awards, regarded as a promotional material competition comparable to the Astrid Awards, announces winners after expert judging based on originality, message delivery ability, and design of the submitted promotional materials.

A Hyundai Motor Group official said, "Winning awards at globally prestigious competitions with the Corporate Social Responsibility Activity White Paper provided a great opportunity to widely promote Hyundai Motor Group's diverse CSR activities and the excellence of the white paper's design," adding, "We will strive to communicate more actively with global stakeholders in the future."

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