Hyundai Motor Anxious Over India Delay... Domestic Business Head Apologizes to Customers by Mail

Customer Complaints Increase Due to Vehicle Delivery Delays
Hyundai Motor Vice President Yuwonha: "Prolonged Shortage of Car Semiconductors... Apologize for the Inconvenience to Customers"
"Efforts to Quickly Deliver Vehicles by Finding Alternative Semiconductor Suppliers and Improving Production Efficiency"

Yoo Won-ha, Vice President and Head of Hyundai Motor Company's Domestic Business Division, recently sent an apology letter to customers regarding delays in vehicle deliveries.

[Asia Economy Reporter Ki-min Lee] Hyundai Motor Company has faced delays in new car delivery schedules due to a combination of prolonged semiconductor parts supply shortages and increased sales volume. In response, the head of the domestic business division personally apologized to soothe customers.

According to industry sources on the 12th, Hyundai recently sent apology letters by mail to customers waiting for vehicle delivery, signed by Vice President Won-ha Yoo, head of the domestic business division. Vice President Yoo apologized, saying, "Despite our customers' generous support, we deeply regret the inconvenience caused by insufficient preparation for external factors." Hyundai’s unusual step of issuing an apology and explanation under the name of the head of the domestic business division, rather than just sending text messages at the branch level as before, is interpreted as an effort to prevent large-scale customer attrition due to vehicle delivery delays.

This year, the combination of the vehicle semiconductor supply shortage and increased sales volume has resulted in popular models such as Hyundai’s Tucson, Porter, and Genesis brand vehicles taking up to eight months or more for customers to receive their cars. Recently, on online car communities, Hyundai customers have been posting alarming messages about canceling their vehicle contracts and opting to purchase other models or vehicles from other manufacturers, reflecting this background. In response, Hyundai has been sending frequent apology text messages centered on branches to appease customers. At the corporate level, Hyundai has also informed customers experiencing delivery delays of over three months that they will receive 5,000 Hyundai Mileage Care points, with an additional 5,000 points provided for each additional month of delay.

Vice President Yoo stated, "At the beginning of last year, global automakers reduced vehicle production anticipating decreased demand due to COVID-19. However, as vehicle demand recovered more sharply than expected, the global shortage of vehicle semiconductors has prolonged." He added, "Hyundai is making every effort to deliver vehicles to customers as soon as possible by identifying alternative semiconductor suppliers and improving production operation efficiency." He also promised, "All Hyundai employees will continue to repay customers with better quality and impressive service so that they feel it was 'worth trusting and waiting for.'"

Below is the full text of the apology letter sent by Vice President Yoo to customers.

Dear Customer,

This is Won-ha Yoo, Head of Hyundai Motor Company’s Domestic Business Division.

We sincerely thank you for choosing Hyundai Motor Company and for your patience and precious time in waiting.

We feel deeply sorry for the inconvenience caused by the long wait.

The main cause of the current vehicle delivery delay is the shortage of vehicle semiconductor supply.

At the beginning of last year, global automakers reduced vehicle production anticipating decreased demand due to COVID-19, and semiconductor suppliers mainly produced semiconductors for home appliances.

However, as vehicle demand recovered more sharply than expected,

the global shortage of vehicle semiconductors has prolonged.

Even as leading global automakers and parts suppliers face production disruptions,

Hyundai Motor Company is making every effort to deliver vehicles to you as soon as possible by identifying alternative semiconductor suppliers and improving production operation efficiency.

Despite your generous support, we deeply regret the inconvenience caused by insufficient preparation for external factors.

All Hyundai Motor Company employees will continue to repay you with better quality and impressive service so that you feel it was 'worth trusting and waiting for.'

We hope the global crisis caused by COVID-19 will end soon,

and we wish good health and safety to you and your family.

This content was produced with the assistance of AI translation services.