Market Kurly Introduces Reusable Packaging 'Kurly Purple Box'

Market Kurly, Reusable Packaging 'Kurly Purple Box'.

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[Asia Economy Reporter Yuri Kim] Market Kurly announced that it will launch its reusable packaging, the 'Kurly Purple Box,' starting from the 11th.

Market Kurly stated that the introduction of the Kurly Purple Box is an expansion of the 'All Paper Challenge' project initiated in 2019, which switched delivery packaging to recyclable paper with less environmental impact. The new reusable packaging was developed considering cooling performance to maintain the freshness of refrigerated and frozen foods, stable materials for semi-permanent use, and convenience for carrying and storage.

The Kurly Purple Box measures 45cm in width, 30cm in length, and 35cm in height, with a capacity of approximately 47 liters. Inside, a divider separates space to allow refrigerated and frozen products to be stored separately. At a room temperature of 28 degrees Celsius, refrigerated products can be kept at around 10 degrees for about 12 hours, and frozen products can maintain minus (-) 18 degrees for about 11 hours.

The exterior of the box is made of durable, stain-resistant nylon material with waterproof coating applied. The interior uses Toyolon material, which helps maintain product freshness for a long time. The box weighs 135g. Its foldable structure makes it easy to open and close, convenient for carrying and storage, and suitable for outdoor activities such as picnics and camping. The Kurly Purple Box will be available for purchase on Market Kurly starting May 11.

Market Kurly is operating a beta service of the Kurly Purple Box for customers in the Saetbyeol Delivery area with White grade or higher. The company plans to expand the eligible customer grades after further service enhancements. Delivery is managed by customers placing the Kurly Purple Box at their door after ordering Saetbyeol Delivery; the delivery manager then packs the ordered refrigerated and frozen products into the Kurly Purple Box, while room temperature products are separately packed in paper packaging for delivery.

Even if customers do not have the Kurly Purple Box, they can still use reusable packaging delivery. If customers already own a personal cooling box, they can apply separately to receive delivery in the same manner as with the Kurly Purple Box.

This content was produced with the assistance of AI translation services.