Korea & Company Announces 'S.T.R.E.A.M' as Future Growth Engine on 80th Anniversary

[Asia Economy Reporter Ki-min Lee] On the 10th, marking its 80th anniversary, Hankook & Company announced its future growth engine portfolio ‘S.T.R.E.A.M’ and a commemorative emblem (photo).

‘S.T.R.E.A.M,’ which contains Hankook & Company’s future strategy and new growth engines, is an acronym formed from the first letters of the group’s core business areas: △Smart Energy (eco-friendly batteries and renewable energy) △Tire & Core biz (tires and related key industries) △Rising Tech (diversification of future technology utilization businesses) △Electrification (electric and electronic parts, technologies, solutions) △Automation (robots, logistics, and efficiency) △Mobility (overall mobility industry).

The newly unveiled 80th anniversary emblem commemorates the achievements of simultaneous quantitative and qualitative growth through continuous research and development (R&D) and challenges, and embodies the commitment to pursue sustainable growth through innovation.

Founded in 1941 as Korea’s first automobile tire company, Hankook & Company underwent a spin-off of Hankook Tire in 2012 and continues its challenges and innovations for sustainable growth, including this year’s absorption merger of energy solutions affiliate Korea AtlasBX.

This content was produced with the assistance of AI translation services.