Emart24 Launches "Jangsu Makgeolli Umbrella," a Must-Have Item for the Rainy Season

An Emart24 customer is holding a Jangsu Makgeolli umbrella while purchasing Jangsu Makgeolli. (Photo by Emart24).

Unique Collaboration Product Combining Makgeolli + Umbrella Reminiscent of Rainy Days Launched
"Collaborating with Different Industries to Target the MZ Generation... Planning Differentiated Products"

[Asia Economy Reporter Yuri Kim] Emart24 announced on the 4th that it will launch the 'Jangsu Makgeolli Transparent Automatic Umbrella' in partnership with Jangsu Makgeolli, the number one brand in the makgeolli industry.

The Jangsu Makgeolli umbrella is a fun product designed with a Jangsu Makgeolli bottle pattern on a transparent long umbrella. Emart24 introduced this product by collaborating 'makgeolli' and 'umbrella,' two things that come to mind first on rainy days.

They also paid attention to quality. The umbrella frame is made of impact-resistant steel material to increase strength, and the frame coating is treated with electrodeposition plating to prevent paint peeling and minimize rust occurrence. The price is 8,000 won.

This Jangsu Makgeolli umbrella is the second collaboration product following the Jangsu Makgeolli planner and sticky notes released in March. It adds a newtro sensibility to the long-loved Jangsu Makgeolli. Through this, they plan to target customers in their 20s and 30s who enjoy novelty as fun.

Emart24 aims to attract 'funshumers (Fun+consumer, consumers who seek fun when purchasing products)' to Emart24 by continuously launching unique collaboration products that have never existed before, including the Jangsu Makgeolli umbrella. Choi Ji-hye, buyer of Emart24's non-food team, said, "We planned this product hoping that when it rains, people will think of the Jangsu Makgeolli umbrella along with makgeolli, which will lead to associative recall of Emart24."

This content was produced with the assistance of AI translation services.