Sold over 1 million bottles in 27 days... March release soju 'Diamond' sales sensation

Daesun Joojo, Thumbs Up for Achievements During COVID-19 Social Distancing Intensification Period

Diamond Soju awaiting shipment.

[Asia Economy Yeongnam Reporting Headquarters Reporter Kim Yong-woo] Less than 30 days after its release, 1 million bottles have been sold. Diamond Soju, a new soju brand launched by Daeseon Joojo, a local liquor company in Busan, is creating a sensation.

Diamond Soju, which entered the liquor market last March, has surpassed 1 million bottles sold despite challenges such as COVID-19 social distancing measures.

Daeseon Joojo (CEO Jo Woo-hyun) announced that the cumulative sales of the new product ‘Diamond’ exceeded 1 million bottles as of May 3.

This record was achieved in just 27 days (business days) since its launch on March 26. The achievement is particularly notable as it was accomplished during a period of intensified social distancing due to the COVID-19 pandemic.

Daeseon Joojo released Diamond to meet consumer demand in line with the low-alcohol trend favoring a smooth taste.

It features a clearer and smoother flavor with an alcohol content of 16.9%, the same as Daeseon Joojo’s flagship soju brand ‘Daeseon’.

The sweetener erythritol added to Diamond is a sugar alcohol found in fruits and fermented foods, containing almost no calories and enhancing cleanliness and refreshment.

Additionally, the sweetener tomatine, extracted from Katemfe fruit, is added at more than 3.3 times the amount used in previous products to enrich the flavor of the soju.

Daeseon Joojo explained that they achieved an even smoother throat feel by using activated charcoal, which is excellent for odor removal and purification, and by passing the water through a multi-stage water treatment process to produce clean purified water.

Jo Woo-hyun, CEO of Daeseon Joojo, said, “Diamond, which has a smooth yet refreshing taste, is already attracting a lot of attention,” and added, “We will accelerate the expansion of sales channels.”

This content was produced with the assistance of AI translation services.