Nexen Tire Forms Strategic Partnership with Coupang

(Left) Nexen Tire President Hyun-Jong Lee, (Right) Coupang Vice President Hye-Young Yoon

[Asia Economy Reporter Changhwan Lee] Nexen Tire announced on the 3rd that it will strengthen its online distribution channels and sales through a strategic partnership with Coupang, an online shopping specialist company.

On the same day, Nexen Tire and Coupang held a partnership signing ceremony at Nexen Central Research Institute located in Magok, Seoul, attended by executives from both companies including Nexen Tire President Hyunjong Lee and Coupang Vice President Hyeyoung Yoon.

The company explained that through this partnership, it plans to actively utilize Nexen Tire's mobility expertise and Coupang's data technology and solid customer base to provide customers with convenience and services that meet diverse needs.

Through this agreement, Nexen Tire will also use Coupang's online platform, an e-commerce company, to offer sales and services of ‘Next Level GO’.

Nexen Tire's ‘Next Level GO’ is a non-face-to-face tire installation service introduced last year for the first time in the industry. Tire experts visit the location of the customer's vehicle with state-of-the-art equipment and replace tires without face-to-face contact with the customer, providing an innovative premium service.

This content was produced with the assistance of AI translation services.