Hyosung Collaborates with 'Kang Hyuk,' a Globally Recognized Brand

Hyosung Advanced Materials' Airbag-Equipped 'Kanghyeok' Apparel Collection Launching in May

[Asia Economy Reporter Hwang Yoon-joo] Hyosung's airbags are reborn as eco-friendly clothing through a collaboration with the brand 'Kanghyuk,' which is attracting attention in the global fashion industry.

Hyosung Advanced Materials Corp. announced on the 3rd that it has supplied airbag fabric free of charge to the industrial fashion brand 'Kanghyuk.' The airbag fabric provided by Hyosung Advanced Materials consists of products that could not be sold due to size and other specifications not matching, enough to make 700 jackets. 'Kanghyuk' will produce 23 types of clothing, including ski suit concept jackets and pants, and showcase the collection in early May.

'Kanghyuk,' an eco-friendly upcycling fashion brand, creates sustainable clothing. It is a designer brand operated by designers Choi Kang-hyuk and Son Sang-rak, who are currently the most prominent figures in the global fashion industry. The brand is well known for eco-friendly fashion products made from materials such as airbags used in cars like Mercedes-Benz and automotive headliners. Notably, their works feature original details such as logos, barcodes, and stitching lines printed on the airbag fabric.

This collaboration project was realized when Chairman Cho Hyun-joon, who has a strong interest in eco-friendly fashion and textile trends, proposed the collaboration to 'Kanghyuk.' It was judged that the corporate values of Hyosung, which practices sustainable management by producing eco-friendly fibers from recycled materials such as discarded PET bottles, and 'Kanghyuk,' which makes clothing from recycled materials, would contribute to the ethical 'value consumption' trend spreading mainly among the MZ generation.

Hyosung Advanced Materials, which produces various industrial materials such as seatbelt fibers, aramid fibers, carbon fibers, and carpets as well as airbag fabric, plans to actively expand various collaborations with 'Kanghyuk,' including material supply, starting with this support. In particular, Hyosung Advanced Materials' eco-friendly fibers, which have obtained the international recycling certification GRS (Global Recycled Standard), share the sustainability goals pursued by the 'Kanghyuk' brand.

'Kanghyuk' won the 2021 Samsung Fashion Design Fund (SFDF) and reached the semifinals of the 'LVMH Prize' in 2019, known as the 'Nobel Prize of fashion,' bringing a new wave to the global fashion market.

Meanwhile, Hyosung TNC also plans to promote a collaboration project with 'Kanghyuk.' Hyosung TNC will provide 'Regen' fibers made from recycled transparent PET bottles and various functional materials, and 'Kanghyuk' will produce eco-friendly clothing such as T-shirts and outerwear, aiming for both domestic sales and overseas exports.

This content was produced with the assistance of AI translation services.