"Early Heat, Summer Product Marketing Accelerates" Lotte Department Store Air Conditioner Event from the 5th

A customer is looking at air conditioner products at Lotte Department Store.

May 5-9 Hyundai Card Partnership Home Appliance Event
Up to 25% Discount on Popular Samsung Air Conditioners
Mini Refrigerators and Home-use Hair Removal Devices Pop-up Stores Also Available

[Asia Economy Reporter Kim Yuri] Summer product marketing is accelerating due to early heat.

Lotte Department Store announced on the 3rd that it will hold a special air conditioner sale starting from the 5th. This summer, the heat is arriving early, leading to earlier air conditioner purchases and an expected increase in demand compared to last year, so the event has been moved up by 10 days compared to previous years. According to the Korea Meteorological Administration, the average daytime high temperature in Seoul from April 20 to 29 was about 5 degrees higher than the same period last year, exceeding 22 degrees Celsius. The average temperature in May this year is also expected to be higher than usual.

From May 5 to 9, Lotte Department Store will hold a home appliance event in partnership with Hyundai Card. When paying with a Hyundai Card at Samsung Electronics, LG Electronics, and Winia stores within Lotte Department Store, customers can purchase air conditioners at a 13% discount off the regular price. Additionally, a maximum 12-month interest-free installment plan is available for payments over 50,000 KRW.

For this event, Lotte Department Store has pre-planned the popular air conditioner model 'Samsung Bespoke Wind-Free Gallery 2 in 1 (AF19AX771VFRS)' and will offer it at about a 25% discount off the regular price. With 1,000 units secured, customers can receive delivery on their desired date without waiting after purchase.

The Jamsil branch reopened its Samsung Electronics store on the 1st, allowing customers to experience and purchase various Bespoke products. As an opening promotion, customers purchasing multiple items including air conditioners can receive up to a 30% discount.

Meanwhile, due to the ongoing 'stay-at-home' and 'home-cation' trends influenced by COVID-19 this summer, various small summer home appliances will be introduced through pop-up stores. At the main store, a mini refrigerator 'Kkomo' pop-up store will run until August 30 for customers who want to enjoy a home-cation under the air conditioner breeze this summer. The 30-liter mini refrigerator has become popular as stay-at-home time increased due to COVID-19. It is a collaboration product with Line Friends' popular characters Brown and Sally and also features Bluetooth functionality.

At the Jamsil branch, a home-use laser hair removal device 'Ulike' pop-up store will be held until the 20th for customers who prefer self-beauty care instead of visiting dermatology clinics. In addition to semi-permanent hair removal, it is equipped with a premium cooling function that reduces heat and pain on the skin during use. Unlike conventional laser hair removal devices, it does not require cartridge replacement, so no additional costs are incurred during use.

Lee Donghyun, head of the Living Team at Lotte Department Store, said, "In preparation for the early heat, we have moved up the summer product event by about 1 to 2 weeks compared to last year," adding, "We also plan to soon introduce new products such as window-type and portable air conditioners for this summer's home-cation crowd."

This content was produced with the assistance of AI translation services.