Shinsegae TV Shopping Launches 'Taste King' Wild Alaska Silver Cod for the First Time

Canadian Lobster Annual Order Amount Surpasses 5 Billion Won... Expansion of Direct Food Purchases

[Asia Economy Reporter Jo In-kyung] Shinsegae TV Shopping announced on the 1st that it will sell 'Alaska Silver Cod' as the second product of its food private brand (PB) 'Taste king.'

Launched in 2019, Taste king sells reasonably priced products through direct transactions with production areas. The first product, 'Canadian Lobster,' also gained popularity due to its lower price compared to products sold in the market, and over the past year, the order amount exceeded 5 billion KRW, establishing itself as a representative product of Shinsegae TV Shopping.

Alaska Silver Cod is 100% wild-caught in the Gulf of Alaska and is of the highest quality, the same grade supplied to 5-star hotels. The product consists of one pack containing two pieces (pcs, each 150g) of cleanly trimmed silver cod body parts, and a set of five packs (10 pcs) is sold for 55,960 KRW (1,000 KRW discount for mobile orders and 5% discount with event card billing).

The first sales broadcast will be held on the 2nd at 6:25 PM, and orders can also be placed through the Shinsegae TV Shopping online mall and app. Customers who order on the day of the broadcast will receive one additional pack of braised cod (300g) made from the head and tail of the silver cod and two types of sauces as a launch commemorative gift.

Silver cod is a popular fish because it is moderately oily and lacks the fishy smell typical of fish. It has a good texture and a mild taste that lingers in the mouth as you chew, classifying it as a premium fish species. Its large, firm flesh is also an advantage, allowing it to be cooked in various ways such as steak, braised dishes, soups, pasta, and sweet and sour dishes.

Shinsegae TV Shopping plans to expand direct food purchases through the Taste king brand in the future.

Kang Sung-joon, Executive Director of Shinsegae TV Shopping, said, "By reducing the middle distribution process, we were able to offer premium fish species like silver cod at reasonable prices," adding, "We hope that customers' tables will be enriched with Taste king Alaska Silver Cod, which can be cooked in various ways according to taste."

This content was produced with the assistance of AI translation services.