Luxury Bags, Gold, Massage Chairs... Convenience Stores Becoming High-End Gift Purchase Spots

Gold products sold at Emart24.

[Asia Economy Reporter Lim Chun-han] Convenience stores are emerging as popular places to purchase high-end gifts in celebration of Family Month. GS25, CU, 7-Eleven, and Emart24 are selling gifts for Children's Day and Parents' Day, including luxury bags, gold, massage chairs, and toys.

On the 1st, GS25 launched a total of over 150 products themed around luxury, filial piety, camping, and pets. Luxury handbags and wallets from brands such as Burberry and Bottega Veneta are being sold at discounts of up to 45% off the regular price. Carnation-patterned pure gold carnation coins are available in three sizes: 37.5g, 18.75g, and 11.25g. Additionally, customers can purchase home appliances like air conditioners and refrigerators, as well as premium Korean beef sets.

CU is offering massage chairs at special prices to VIP customers through its mobile app Pocket CU. It also presents health functional foods such as pomegranate juice, inner beauty jelly, deer antler red ginseng extract, and garlic red ginseng at reasonable prices. 7-Eleven is selling gold carnations and gold bars made into pure gold carnation badges as gifts for Parents' Day. Emart24 is showcasing 72 popular brand toys such as LEGO, Mimi World, and Toytron as Children's Day gifts. For Parents' Day, they have prepared pure gold carnations, pure gold golf balls, and gold bars. These products can be purchased at convenience stores and delivered free of charge via courier.

Industry insiders cite high accessibility and price competitiveness as reasons why consumers buy high-end gifts at convenience stores. In fact, during this year's Lunar New Year holiday, convenience stores sold high-end gift sets and received positive feedback from customers. Notably, CU attracted attention by selling three mobile homes: one two-story luxury home priced at 15.95 million KRW and two single-story luxury homes priced at 10.45 million KRW each. Emart24's gold bar sets, of which 20 were sold out within three hours of the start of pre-orders, also saw all 50 additional units sold out.

An industry official said, "Convenience stores are showing good performance by selling seasonal unique products," adding, "We plan to further expand our product assortment by carefully understanding the changing demands of consumers."

This content was produced with the assistance of AI translation services.