SSG.com "Traders 'T Standard' Popular... Free Shipping Introduced This Month"

PL Brand 'T STANDARD' Created by Emart Traders
Started selling about 20 items last September, expanded to over 80 items this April
Started selling 'My Water' bottled water... Free shipping for purchases over 100,000 KRW

[Asia Economy Reporter Kim Yuri] SSG.com announced on the 2nd that the sales of 'T STANDARD,' a private label brand created by Traders, have been growing by more than 20% on average every month this year. Sales in March increased by 35% compared to February, and April sales rose by 21% compared to March.

'T STANDARD' is a PL brand created by Emart Traders last September, meaning "the standard for selecting products made by Traders." On SSG.com Traders Mall, sales started last September with about 20 products and have expanded to over 80 items this April, offering a variety of products to customers. The categories handled have also expanded to include food, processed goods, daily necessities, electronics, and sports.

'T STANDARD' is characterized by focusing on the main attributes of products to enhance quality. Key raw materials have been increased or newly added, and product convenience and other functions have been strengthened. Through Traders' unique large-volume operations, low-margin policies, and bulk purchasing, price competitiveness has been secured, improving cost-effectiveness.

So far, the best-selling 'T STANDARD' product is '1A Milk.' It contains 100% domestic raw milk of grade 1A, sold at 3,980 KRW for 2.3ℓ and 5,080 KRW for 3ℓ, with cumulative sales exceeding 140,000 units.

Since the 5th of last month, SSG.com started selling 'T STANDARD My Milk 2.4ℓ,' made in collaboration with Seoul Milk, at about 17% cheaper per liter (4,680 KRW) than Seoul Milk sold at existing Traders stores. This product immediately became the top-selling 'T STANDARD' item in April. 'Giant Kitchen Towel (100 sheets × 12 rolls)' and 'U.S. Roasted Almonds (1kg)' are also popular.

From the 5th of last month, online sales of three types of 'T STANDARD My Water' bottled water containing about 20 minerals began. They are sold at 1,880 KRW for 6 packs of 2ℓ, 3,150 KRW for 20 packs of 500ml, and 4,980 KRW for 30 packs of 300ml. They can be received via Traders SSG Delivery.

Starting in May, a limited-time free shipping event is being held for all Traders products on purchases over 100,000 KRW. This applies to both Traders store SSG Delivery and store courier delivery. It can be used unlimited times without restrictions.

Lee Myung-geun, head of grocery at SSG.com, said, "Traders Mall allows customers to purchase large-volume offline store products online as they are, showing a good trend with sales increasing by more than 60% compared to 2019 as of last year." He added, "We will continue to offer a variety of cost-effective 'T STANDARD' products carefully selected by Traders online."

This content was produced with the assistance of AI translation services.