Introduction of Mobile Reservation System... Starbucks to Start 'e-Frequency' Event from May 11

[Asia Economy Reporter Seungjin Lee] Starbucks Coffee Korea will hold a summer e-frequency event starting May 11, featuring a total of five gifts: two types of ‘Starbucks Summer Day Cooler’ and three types of ‘Starbucks Summer Night Singing Lantern.’

This summer e-frequency event will be operated with the introduction of a mobile reservation system for the first time. Previously, customers visited stores to select and receive their desired gifts. With the mobile reservation system, store waiting times are minimized, and concerns about COVID-19 infection are expected to be reduced.

The summer e-frequency gifts, ‘Summer Day Cooler’ and ‘Summer Night Singing Lantern,’ are designed with two concepts so that customers can choose items according to their preferences.

The ‘Summer Day Cooler’ is an ice cooler box with cooling functionality, offered in two colors: Summer Green, symbolizing Starbucks, and Sunny Pink, reminiscent of a setting sun. It has a generous capacity of 11L and includes a cutting board and disposable decorative stickers inside the cooler.

The ‘Summer Night Singing Lantern’ is a portable lantern available in three colors: Cold Black, Mint Blue, and Candy Pink. It features a Bluetooth speaker function, allowing customers to enjoy an emotional rest with music.

During this summer e-frequency event, Starbucks member customers who complete the e-frequency by purchasing a total of 17 manufactured beverages, including three mission drinks, will receive one gift from the five available items: two types of ‘Summer Day Cooler’ or three types of ‘Summer Night Singing Lantern.’

All gifts given during the e-frequency event period can only be received through mobile app reservations. Starbucks members who meet the conditions to exchange gifts can use the ‘Reserve Gift’ button on the Starbucks mobile app to select their desired item, pick-up date, and store, then visit the selected store on the pick-up date and show the mobile reservation barcode.

This e-frequency event limits the quantity to provide many customers with the opportunity to experience the gifts. Regardless of the item, up to five reservations can be made per ID within seven days, including the first reservation. E-sticker accumulation is available from May 11 to July 12, and gift reservations and exchanges are possible from May 11 to July 19.

Additionally, for customers who wish to purchase, SSG.com will start the first sale on May 13 at 10 a.m. Along with different colors from the store gifts, the ‘Summer Folding Cart’ will be sold exclusively on SSG.com.

This content was produced with the assistance of AI translation services.