Brand X Gelato Lab Selected No.1 in Self-Nail Category at '2021 Brand Customer Loyalty Awards'

[Asia Economy Reporter Seungjin Lee] Gelato Lab, a gel nail brand subsidiary of Brand X Corporation, announced on the 28th that it was selected as the No. 1 brand in the self-nail category at the '2021 Brand Customer Loyalty Awards.'

The '2021 Brand Customer Loyalty Awards' is an event hosted and organized by the Korea Consumer Forum. Together with BrandKey, which publishes loyalty indices in 35 countries worldwide, the event uses BCLI (Brand Customer Loyalty Index) to analyze consumers' overall trust in brands and selects awardees in each category annually.

In a survey conducted over about two weeks from the 8th to the 21st of last month via mobile and one-on-one phone interviews, Gelato Lab received high scores across five categories: brand trust, brand attachment, repurchase intention, intention to recommend to others, and switching intention, earning it the top spot in the self-nail category.

Gelato Lab is a first-generation self-nail brand that manufactures and produces various nail and pedicure stickers and tip products, allowing anyone to easily care for their hands and feet at home.

A Gelato Lab representative said, “Gelato Lab reflects women's diverse tastes, from luxurious atmospheres to cute and trendy designs. It boasts easy-to-use methods, vivid coloration, and high durability at a reasonable price,” adding, “We will strive to create nail art products that satisfy all women.”

This content was produced with the assistance of AI translation services.