Andong-si Certified Brand 'Chamma Dwaeji' Enters Eco-Friendly Product Direct Store and Shopping Mall

[Asia Economy Yeongnam Reporting Headquarters Reporter Choi Jae-ho] Andong City's officially certified brand, 'Andong Cham Ma Dwaeji,' has completed a store entry contract with Chorokmaeul Co., Ltd. and is set to begin full-scale shipments. Chorokmaeul Co., Ltd. is the largest eco-friendly organic product retailer nationwide, operating about 480 direct stores and an online shopping mall across the country.

According to Andong City on the 28th, 'Andong Cham Ma Dwaeji,' raised by feeding the byproduct (yam powder) of Andong's specialty, yam (San-yak), has meat that is chewier and more flavorful compared to regular pork, and contains a higher amount of unsaturated fatty acids, making it popular among consumers.

Andong City explained that the recent store entry contract with Chorokmaeul is the result of continuous investment and administrative support for upgrading the quality of Andong Cham Ma Dwaeji, systematic feed management by producing farms, and active promotional marketing by Cham Ma Dwaeji distribution companies.

The Andong region pig farming industry organized a growers' association in 2005 to improve the income and competitiveness of pig farms, and registered the brand trademark with the Korean Intellectual Property Office in 2006, but faced difficulties due to the foot-and-mouth disease outbreak in 2010.

Last year, the local pig farming industry restructured the growers' association and has been supplying to 33 locations including stores in Andong and Yecheon Nonghyup, Ulsan, Busan, and online shopping malls. Last year, they achieved sales of 7,600 pigs worth 14 billion KRW. Currently, Cham Ma Dwaeji producing growers are raising about 23,000 pigs across 7 farms.

Kim Seok-yoon, Director of the Livestock Promotion Division of Andong City, pledged, "Producers, designated trademark users, and local governments will work together to produce high-quality premium pork, and by establishing a clean and hygienic distribution system, we will foster it into Korea's top luxury pork brand."

This content was produced with the assistance of AI translation services.