SKT Supports Small Businesses with Food Ordering and Delivery via 'DialLink'

(Photo from left) Yong-ik Lee, Head of Cloud Business Development at SK Telecom, and Su-dong Chae, Head of Channel Business Division at KIS Information & Communication, are taking a commemorative photo after signing a memorandum of understanding on the 27th to launch a food ordering/delivery service based on 'Dialink' for small business owners.

[Asia Economy Reporter Seolgina Cho] SK Telecom announced on the 28th that it has added food ordering and delivery functions to its ‘DialLink’ service, which allows customers to access their desired websites by simply entering a number and pressing the call button on their smartphones. It is expected to significantly reduce delivery and order fees, thereby improving the profitability of small business owners in the future.

To this end, SK Telecom signed a memorandum of understanding with electronic financial service company KIS Information & Communication yesterday. In cooperation with KIS Information & Communication’s partner AllinBiz Platform, a pilot service will begin in May targeting about 500 small business customers in the Wonju area of Gangwon Province.

SK Telecom and KIS Information & Communication plan to establish DialLink as a new ordering channel that allows customers to order delivery food without installing a separate delivery app, thereby strengthening customer service and supporting small business owners. DialLink, first launched by SK Telecom in March, is a service that allows users to access a designated web environment immediately by entering a ‘number’ and ‘asterisk (*)’ specified by the service provider on the keypad and pressing the call button.

The core of the DialLink-based ordering and delivery service function is that it significantly lowers delivery and order fees, greatly improving the profitability of restaurant owners. For example, for a monthly delivery sales level of 3 million KRW, commission costs can be saved from a minimum of 80,000 KRW to a maximum of 310,000 KRW per month. After the pilot service in the Wonju area, the service will be enhanced and expanded nationwide within the year. Small business owners in the Wonju area who wish to subscribe can contact the AllinBiz Platform Co., Ltd. customer center at 033-734-6666.

Chaesudong, Head of Channel Business at KIS Information & Communication, said, “Through this agreement, the ‘DialLink’ delivery and ordering service will reduce the delivery fee burden on small business owners enduring difficult times due to COVID-19 and contribute to increasing franchise sales.” Lee Yongik, Head of Cloud Business Development at SK Telecom, emphasized, “We will continue to discover support services for small business owners by utilizing SK Telecom’s big data-based customer analysis capabilities.”

This content was produced with the assistance of AI translation services.