Dongwon F&B Launches Coffee Brand 'Origin' Made with Single Origin Coffee Beans

[Asia Economy Reporter Seungjin Lee] Dongwon F&B announced on the 28th that it has launched the coffee brand ‘Origin,’ made with ‘single origin’ coffee beans, and released three new products.

Single origin refers to coffee beans grown in a single region of one country. Unlike ‘blend’ coffee, which mixes beans from various regions, single origin coffee allows consumers to enjoy the unique taste and aroma of the beans themselves. Dongwon F&B launched the coffee brand ‘Origin’ using single origin beans to target consumers seeking coffee from diverse regions.

The three ‘Origin’ products (Caf? Latte, Dolce Latte, Toffee Nut Latte) each use single origin beans from Brazil, Ethiopia, and Guatemala, respectively, capturing the distinctive characteristics of each country’s beans.

‘Origin Caf? Latte’ uses specialty beans from the Cerrado region of Brazil. ‘Origin Dolce Latte’ is made with beans from the Yirgacheffe region of Ethiopia, known for its fruity aroma and the harmony of sweet condensed milk. ‘Origin Toffee Nut Latte’ contains top-grade beans from Guatemala along with walnuts.

Additionally, Dongwon F&B enhanced the natural aroma of the coffee by applying the ‘PRE-A&T’ method, a unique coffee extraction technique exclusive to the premium dairy brand ‘Denmark.’ The ‘PRE-A&T’ method rapidly cools the coffee extract obtained from the beans, preserving the original taste and aroma of the beans for a long time.

Dongwon F&B plans to achieve sales of 50 billion KRW in the RTD (ready-to-drink) cup coffee market by 2023 through the ‘Origin’ brand.

A Dongwon F&B official stated, “As the ‘home caf?’ trend of enjoying coffee at home continues, we are introducing premium coffee roasted to suit the characteristics of carefully selected single origin beans from each country. We plan to introduce additional new single origin products from various regions in the future.”

This content was produced with the assistance of AI translation services.