DL E&C Opens 'Dream House Gallery' Showcasing ePyeonhansesang Brand

[Asia Economy Reporter Onyu Lim] DL E&C (formerly Daelim Industrial) will unveil the upgraded ‘ePyeonhansesang’ brand experience space, ‘Dream House Gallery,’ on the 27th.

For over 20 years, ePyeonhansesang has been the leader in the residential market, setting the standard for ideal residential culture demanded by the times. The gallery showcases a comprehensive range of spatial proposals and expanded brand experience content covering all possibilities of homes, from various housing types to community spaces.

Breaking the conventional concept of residential spaces, the gallery introduces not only general housing types ranging from 20 to 60 pyeong but also a new studio-type housing optimized for 1-2 person households. It deeply proposes solutions reflecting recent social issues and evolving lifestyle trends. The duplex studio-type housing with high ceilings and a private garden, created as a perfect space exclusively for DINK (Double Income No Kids) couples, offers a unique residential form rarely seen in Korea.

Additionally, diverse exhibition contents delivering a holistic brand experience have been prepared. Visitors can experience the digital media art spaces ‘Dreaming Stair’ and ‘Dreaming Bridge.’ There is also the multi-faceted simulation video experience zone ‘Pre-show,’ which introduces ePyeonhansesang’s advanced technology, the social space ‘Dream Lounge’ showcasing collaborations with various lifestyle brands, and the ‘Dream Store,’ where visitors can keep the brand’s emotional impact. This total lifestyle platform offers the ultimate living experience. Notably, the ‘Dream Store’ introduces a socially responsible collaboration project where ePyeonhansesang jointly develops lifestyle items with small-scale and small business brands that have specialized expertise and strong fandoms in their respective fields. The collaboration items will be produced as limited editions available only during the gallery’s operation period, adding special significance.

The ‘Dream House Gallery’ is located at 5-6, Dokseodang-ro 29-gil, Yongsan-gu, Seoul. It will operate for about three months from the 27th until July 31, from 10 a.m. to 6 p.m. (closed every Monday). As part of social distancing measures, only small-group private tours are available through a 100% online reservation system.

This content was produced with the assistance of AI translation services.