CJ Logistics, Market Kurly 'Saetbyeol Delivery' MOU... "Creating Nationwide 'Kulse-gwon'"

[Asia Economy Reporter Dongwoo Lee] CJ Logistics announced on the 27th that it will collaborate to expand Market Kurly’s dawn delivery service, ‘Saetbyeol Delivery,’ nationwide. To this end, the two companies will mutually share cold chain operation know-how and technology and establish an optimal logistics process. As the Saetbyeol Delivery service, which was concentrated in the metropolitan area, expands to all regions, the so-called ‘Kulse-gwon’?areas where Market Kurly products can be received?is expected to become nationwide.

CJ Logistics signed an ‘MOU for Nationwide Expansion of Saetbyeol Delivery Logistics Cooperation’ with Market Kurly on the 27th at the company’s headquarters’ 6th-floor conference room in Seosomun-dong, Jung-gu, Seoul. Through this cooperation, starting from the 1st of next month, Saetbyeol Delivery service will be provided in five cities in the Chungcheong region: Daejeon Metropolitan City (Seo-gu, Yuseong-gu), Sejong Special Self-Governing City, Cheonan, Asan, and Cheongju.

In the second half of this year, the target areas will be expanded to the southern regions including Yeongnam and Honam, extending the service nationwide. To ensure stable service, the companies agreed to mutually provide and cooperate on operational technology and information necessary for designing the optimal logistics process.

CJ Logistics will utilize its existing infrastructure to provide Saetbyeol Delivery service in the Chungcheong region. Fresh food shipped from Market Kurly’s metropolitan area logistics center will be transported to CJ Logistics’ logistics hubs in the Chungcheong area, sorted by detailed regions, and then delivered to customers using refrigerated vehicles.

The company explained that this is an optimal design that can reduce business risks such as large-scale investment costs, difficulties in managing and operating vehicles and personnel, and unstable delivery services that could occur if logistics centers and delivery networks were built directly.

CJ Logistics will deploy specialized delivery personnel dedicated solely to dawn delivery products to provide the best service to customers who want to receive fresh food early in the morning. The time from CJ Logistics’ logistics hubs in the Chungcheong region to the delivery zones has been designed to be within 25 minutes.

CJ Logistics currently operates dawn delivery services for 25 fresh food consignors in the metropolitan area and has accumulated technology and know-how. Through delivery route optimization systems and real-time tracking systems using delivery apps, it is implementing a more stable service.

Looking ahead, by cooperating with Market Kurly to build a logistics network nationwide and adding CJ Logistics’ e-fulfillment center operational capabilities, it is expected that the Saetbyeol Delivery service will demonstrate even greater synergy.

According to the distribution industry, the domestic dawn delivery market size was estimated at 2.5 trillion KRW last year, and with the increase of one- to two-person households and the spread of work-life balance culture, the market size is expected to gradually expand.

Kang Shin-ho, CEO of CJ Logistics, said, “We will develop various forms of last-mile services tailored to consumer demands and lead the rapidly changing e-commerce market centered on the logistics industry.”

This content was produced with the assistance of AI translation services.