Aekyung Industrial Enters Chinese Online Platforms 'JD.com, Pinduoduo, Kaola'

[Asia Economy Reporter Seungjin Lee] Lifestyle beauty company Aekyung Industrial is accelerating its efforts to strengthen its presence in the Chinese online market and channels.

On the 27th, Aekyung Industrial announced that it has officially entered China’s second-largest e-commerce company, Jingdong (京東) Dotcom, China’s number one online platform by user count, Pinduoduo (?多多), and China’s first direct purchase platform, Kaola (考拉).

Since entering China’s largest e-commerce platform, Tmall, in 2018, Aekyung Industrial has additionally and officially entered three major Chinese online platforms: Jingdong Dotcom, Pinduoduo, and Kaola. With this expansion, Aekyung Industrial plans to accelerate the growth of its online market presence in line with the rapid growth of China’s digital market.

Aekyung Industrial operates representative cosmetic brands that are performing well in the Chinese online market, including AGE 20's, as well as makeup and basic cosmetic brands such as LUNA, FFLOW, and POINT.

In particular, AGE 20's flagship store has opened on Jingdong Dotcom, China’s second-largest e-commerce platform. A flagship store for LUNA is also being prepared, and the company is considering the additional opening of an a-Solution flagship store.

On Pinduoduo, AGE 20's, LUNA, FFLOW, and POINT have been launched. On Kaola, AGE 20's has been prioritized for entry, with plans to add other brands such as BONGYUL.

Aekyung Industrial plans to promote the excellence of K-beauty to Chinese consumers, centering on AGE 20's, which has successfully established itself in the Chinese market by ranking first in BB cream sales for three consecutive years during China’s largest shopping festival, the “Singles’ Day” on Tmall.

An Aekyung Industrial official said, “Through our entry into Jingdong Dotcom, Pinduoduo, and Kaola, we expect to expand our sales channels and consumer touchpoints in the Chinese online market. Aekyung Industrial will continue to expand its presence in the global online market by promoting the excellence of K-beauty products.”

Meanwhile, starting with its entry into Tmall, the company is expanding its global market reach by entering major regional e-commerce platforms such as Shopee, Southeast Asia’s largest online commerce platform, and Amazon, the world’s largest e-commerce company.

This content was produced with the assistance of AI translation services.