Lotte Department Store, Exhibition and Experience Events... "Shopping is Basic, Content is a Bonus"

Lotte Department Store Incheon Terminal Branch Lotte Gallery will present an exhibition featuring Playmobil next month.

[Asia Economy Reporter Lim Chunhan] Lotte Department Store announced on the 27th that it has prepared unique and entertaining content for customers in May, including the City Goods series and the Jean Jullien Street Gallery.

The first installment of the City Goods series, capturing the local vibes of various cities in South Korea, will debut with the Busan edition on the 30th. The picnic mat being released this time was selected considering its high utility for outdoor activities such as family outings and camping from May through the summer season, and it is offered as a set along with a hologram bag.

The mat design was created in collaboration with the famous illustrator Minimalist Culture, vividly depicting nine representative local spots in Busan through illustrations. Each illustration on the mat includes a QR code embedding ASMR sounds that can be heard at each of the nine local spots in Busan. The City Goods Busan edition will be given away on a first-come, first-served basis in limited quantities to customers who purchase over 150,000 KRW on the same day at 31 stores nationwide, including Lotte Department Store’s main branch and Jamsil branch.

The Jean Jullien Street Gallery will be showcased in front of the main entrance on the first floor of the main branch from the 30th through June. This exhibition uses the motif of doors as a medium to create the impression of various characters gathering in one place and parading, expressing the joyful imagination of spatial movement to desired places during times when travel is difficult. Nine artworks by French contemporary artist Jean Jullien will be exhibited as large-scale sculptures, providing entertainment to visitors of Lotte Department Store’s main branch.

Lotte Department Store Incheon Terminal branch’s Lotte Gallery will present an exhibition next month featuring Playmobil, a German brand famous for its national toys. Playmobil is a 7.5cm toy series with a strong fan base due to its various limited editions, and it is a German figure brand.

A Lotte Department Store official said, “In celebration of Family Month, we have prepared content that offers more than just shopping enjoyment, including the launch of the City Goods series and Jean Jullien’s Street Gallery, so we hope customers will fully enjoy these experiences.”

This content was produced with the assistance of AI translation services.