Incheon Self-Support Work Cafe Joint Branding Initiative...Nation's First

26 Branches of 'KkumideunTheCafe' Franchised

Incheon Self-Support Worksite 'Kkumideun The Cafe'
[Photo provided by Incheon City]

[Asia Economy Reporter Park Hyesook] Incheon City is the first metropolitan local government in the nation to promote a joint branding project for self-support work cafe businesses.

The city announced on the 27th that it plans to chain all 26 cafes operated as self-support work sites at local self-support centers under the joint brand name "Kkumideun The Cafe."

Accordingly, from next month until September, the city will support with 60 million KRW of municipal funds to replace cafe business signs, produce joint uniforms, provide consulting for each business site, and offer training for self-support workers. Additionally, over the next five years, 150 million KRW of the city’s self-support fund will be invested to continuously support improvements in aging interiors and equipment as well as consulting.

Along with this, joint marketing efforts will be carried out, such as reducing supply prices by jointly purchasing coffee materials, equipment, and various supplies, and issuing coupons usable at all cafe business sites.

Coffee grounds (coffee residue) from the cafes will be collected and turned into products such as pencils and flowerpots at recycling self-support business sites installed at Yeonsu Regional Self-support Center, contributing not only to increased sales but also to the creation of an "eco-friendly city."

The city expects that through the nation’s first large-scale joint branding project for self-support business sites, the sales of local self-support cafes will increase and the job satisfaction of self-support participants will improve, revitalizing the overall self-support projects in Incheon.

Accordingly, the city plans to support the expansion of new "Kkumideun The Cafe" locations by assisting with business site leases and strengthening operational support such as facility improvements, fostering them into the nation’s best regionally specialized self-support business sites.

An official from Incheon City stated, "We will continuously discover and promote regionally specialized self-support projects beyond the joint branding project for self-support cafe businesses so that participants in self-support work can work with pride and succeed in becoming self-reliant by leveraging their experience in self-support work."

This content was produced with the assistance of AI translation services.