Amorepacific Wins Main Prize at 'iF Design Award 2021' for 6 Brands

[Asia Economy Reporter Seungjin Lee] Amorepacific announced on the 26th that six of its brands won the main awards at the ‘iF Design Award 2021’. IOPE received an award in the service design category, while Hera, Primera, Sulwhasoo, Laneige, and Hanyul each received awards in the package design category.

The iF Design Award, organized by the German International Forum Design, is considered one of the world’s top three design competitions alongside Germany’s Red Dot Design Award and the United States’ IDEA Design Award.

‘IOPE Lab,’ which won the main award in the service design category, is an urban skin future research space that provides personalized solutions through skin diagnosis services. It is designed to allow diagnosis, experience, and purchase while moving from the first to the third floor. IOPE Lab has provided solutions to over 5,000 customers to date.

The five brands Hera, Primera, Sulwhasoo, Laneige, and Hanyul, which won the main awards in the package design category, received high evaluations not only for product design elements but also for sustainable package design. Sulwhasoo, Laneige, and Hanyul were recognized at the iF Design Award 2021 following their main award wins at the Red Dot Design Award 2021.

Hera’s ‘Age Away Collagenic’ serum and cream products feature a refillable structure, highlighting sustainable product design. Primera, moving beyond a naturalistic brand, established ‘Mindful Clean Beauty’ as its new brand identity. Additionally, Primera uses clear-type glass instead of coated glass, which is difficult to recycle, and attaches easily removable labels. The product boxes use 100% sugarcane-derived paper, emphasizing the value of a sustainable brand.

Hanyul conveyed the brand’s sincerity toward sustainability with eco-friendly packaging for the future of nature. Laneige Neo Cushion applied a ‘borderless’ design that eliminates the distinction between the top and bottom surfaces. By removing decoration, printing, and other post-processing steps, it added the value of sustainability to the design.

This content was produced with the assistance of AI translation services.