"Contactless Shopping via QR Scan" Shinsegae Duty Free Myeongdong Store Opens Selective Shop
Kenzo, Marc Jacobs, Chlo?, and More Implement In-Store Displays on Mobile
Check Product Lineups and MD Recommended Items Before Visiting Stores
Purchase Best Products via QR Code at Kakao Friends Self-Store
[Asia Economy Reporter Kim Yuri] Shinsegae Duty Free is embarking on digital transformation to provide a seamless shopping experience that blurs the lines between online and offline.
On the 22nd, Shinsegae Duty Free announced the opening of selective shops for popular boutique brands Kenzo, Marc Jacobs, Chlo?, and Stuart Weitzman at its Myeongdong branch. Each brand’s selective shop can be accessed by scanning QR codes available on the Shinsegae Duty Free branch website’s online branch guide event page or in-store.
The selective shops allow customers to preview and purchase best items personally selected by MDs while minimizing direct contact with store staff. Clicking on product images within the selective shop links to the Shinsegae Duty Free online mall, where customers can check prices and detailed product information, and make purchases immediately, greatly enhancing shopping convenience, according to Shinsegae Duty Free.
Earlier, on the 13th, Shinsegae Duty Free opened a Kakao Friends Self-Store on the 11th floor of the Myeongdong branch. Customers can browse Kakao Friends’ best products through kiosk screens, and purchases are made by scanning QR codes, similar to the selective shops. A photo zone was also set up where customers can take commemorative photos with Kakao Friends’ popular character ‘Ryan.’ An event was held where the first 20 customers who purchased over $30 and presented a photo taken at the photo zone to customer service received a popular Kakao Friends pillow as a gift.
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A Shinsegae Duty Free official stated, “Shinsegae Duty Free is making multifaceted efforts to create a more convenient shopping environment by combining the advantages of offline store visits with the convenience of online shopping. In line with post-COVID trends, we will strengthen O4O (Online for Offline) services beyond O2O (Online to Offline integration) to become a leading company of the era.”
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