E&C, Fashion Pattern Data Bank Creation... Targeting MZ Generation

[Asia Economy Reporter Lim Hye-sun] Casual brand E&C has completed the construction of a database of over 9,000 fashion pattern data accumulated over the past 35 years and plans to actively target the MZ generation, the core consumer group of fashion, by reinterpreting them according to trends.

“Fashion patterns” refer to the core process of fashion that transforms design concepts into actual products; they serve as the engine and chassis in the automotive analogy and are a collection of fashion technologies that breathe life into products.

In the fashion market, which has recently been revitalized in earnest, a large-scale pattern data bank is an essential competitive factor to timely supply styles that directly reflect consumer demands seeking new designs.

E&C has continuously conducted research and development (R&D) to analyze customers’ body types by era and find patterns that pursue both comfort and style simultaneously.

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