Ediya Coffee Targets Home Cafe Enthusiasts... "Same Taste as In-Store"

Three types of capsule coffee from Ediya Coffee.

[Asia Economy Reporter Lim Chun-han] Starting from its first store at Chung-Ang University in 2001, Ediya Coffee has grown into the largest coffee franchise in Korea, surpassing 3,000 stores in 2019 and celebrating its 20th anniversary this year. To provide the highest quality and service, Ediya Coffee Lab was established, where top researchers in coffee, beverages, and bakery departments study and develop coffee beans and products. In April last year, they also invested a total of 40 billion KRW to establish their own production facility, Ediya Dream Factory.

To commemorate its 20th anniversary, the newly released Ediya Blend is a blend of six varieties of coffee beans from five origins: Colombia, Guatemala, Ethiopia, Brazil, and Kenya. It enhances flavor balance with refined acidity, well-balanced body, nutty aroma, and appropriate bitterness, delivering a deeper aroma and long-lasting aftertaste.

Ediya Coffee is developing products such as coffee mix, capsule coffee, blending tea, and Ice Chino to capture the preferences of the growing home cafe market due to COVID-19, allowing customers to enjoy the same taste they experience in stores anywhere.

Additionally, they have continuously launched new products that align with trends, receiving great responses from consumers. Following the release of two Dalgona beverages that gained attention domestically and internationally last year, they introduced two warm cream Dalgona drinks for winter. The total four types of the Dalgona series have formed a broad fan base, selling over 2 million cups within seven months of launch.

This content was produced with the assistance of AI translation services.