Kumho Tire Joins S-Oil Vehicle Management Service Platform 'Yuraeca'

[Asia Economy Reporter Ki-min Lee] Kumho Tire announced on the 20th that it will join S-Oil's vehicle management service platform 'YuraeCar' to provide sales and other services.

At the MOU signing ceremony held the previous day, executives from both companies attended, including Sang-yeop Kim, Vice President of Sales and Marketing Headquarters at Kumho Tire; Byung-seok Lim, Managing Director of Korea Sales at Kumho Tire; Jong-beom Ahn, Senior Vice President of Marketing at S-Oil; Jung-gyu Seo, Vice President of Domestic Sales at S-Oil; and Ki-bong Lee, Managing Director of Sales Strategy Division at S-Oil.

YuraeCar is a vehicle management service platform jointly developed by S-Oil and KT Group's Smartro, scheduled to launch in July. Customers can use the YuraeCar application to access various vehicle management services such as contactless fuel ordering, parking, car washing, and tire management. Kumho Tire plans to offer services on YuraeCar that allow customers to purchase Kumho Tire products and make installation reservations.

Vice President Sang-yeop Kim said, "By joining S-Oil's YuraeCar exclusively, Kumho Tire has secured a new sales channel, expanding customers' choices. As the post-COVID era expands digital and contactless service areas, Kumho Tire also plans to seek partnerships and collaborations with various innovative services and technologies to keep pace with trends."

This content was produced with the assistance of AI translation services.