Emart24 Teams Up with Game 'Lost Ark'... Lunchbox Sales Increase Eightfold

Emart24×Lost Ark Mokoko Lunchbox 2 Types (Egg Scramble Rice Bowl, Hearty Spicy Pork Set Lunchbox).

Sales of Lost Ark Collaboration Lunchboxes Released on the 14th Increase 8-Fold Compared to the Previous Week
Residential and Entertainment Districts See 9-Fold Growth, Significant Increase in Seoul Metropolitan Area and Gyeongsang Province
20% Discount on 20 Popular Lunchbox Varieties with Samsung Card Payment Until the End of This Month

[Asia Economy Reporter Kim Yuri] Emart24 announced on the 19th that the sales of the Mokoko lunchboxes, launched in collaboration with the popular MMORPG game Lost Ark, have surged. MMORPG games are role-playing games where dozens of players can enjoy the same virtual space via the internet.

From April 15 to 19, starting sales of two types of Mokoko lunchboxes containing Lost Ark game items, Emart24 reported that sales of the two Mokoko lunchboxes increased by 731% (8.3 times) compared to the total sales of all collaboration products in the previous week.

During the same period, sales increased by over 800% (9 times) in residential and entertainment districts. By region, the Seoul and Gyeonggi areas saw a 766% increase, and the Gyeongsang Province saw a 728% increase, indicating the highest interest in the game collaboration lunchboxes in the metropolitan area and Gyeongsang Province.

The two Mokoko lunchboxes sold by Emart24 are collaboration products featuring Lost Ark character Mokoko on the packaging of existing products (Hearty Spicy Pork Set, Egg Scramble) and include item coupons. The popularity of the Mokoko lunchboxes drove the overall sales of Emart24’s lunchbox product line. During the same period, Emart24’s lunchbox sales increased by 56%. Considering that lunchbox sales from April 8 to 12 remained unchanged compared to the previous week (April 1 to 5), it is interpreted that the Mokoko lunchboxes influenced the overall growth rate of the lunchbox product category.

With the surge in customers seeking Mokoko lunchboxes, Emart24 franchise stores experienced a sudden spike in product orders, temporarily depleting all prepared ingredients in the lunchbox manufacturing facilities. Emart24 plans to operate the Mokoko lunchboxes until July 13 and expects continued customer enthusiasm. To celebrate the launch of the Mokoko lunchboxes, a 20% discount (limited to one use per person per day, up to 1,100 KRW) is offered on 20 popular Emart24 lunchbox varieties when paid with a Samsung Card until the end of this month.

Emart24 stated that the success of the Lost Ark collaboration lunchboxes confirmed the sales potential of game collaboration products and that they will introduce various collaboration products in the future. An Emart24 representative said, "Although there have been lunchboxes and triangle kimbap products collaborated with games in the past, this is the first time we have received such explosive customer response as with the Lost Ark collaboration products. We will continue to improve the taste and quality of Emart24 food products and strive to enhance customer satisfaction and increase franchise store sales through collaborations that allow customers with diverse needs to purchase happily."

Meanwhile, the two Mokoko lunchboxes include paper coupons. By scratching the coupon and entering the revealed number on the official Lost Ark website, players receive random popular Lost Ark items usable in the game.

Coupon numbers can be entered up to twice per account. The items provided include: 1 Rupeon’s Power-imbued Currency Box, 1 Legendary to Rare Card Pack, 3 Essence of Eternity, 3 Recovery Battle Item Boxes, 3 Attack Battle Item Boxes, 3 Buff-type Battle Item Boxes, and 3 Functional Battle Item Boxes.

Within the Lost Ark game, Emart24 quests are also available. Completing these quests enters players into a draw to win Emart24 gift certificates (5,000 KRW, 10,000 KRW) and prizes. The game item giveaways and quest completion prize events run until July 13.

An Emart24 application event is also underway. By accessing the event page on the Emart24 app and entering the coupon number included with the lunchbox, anyone can receive an Emart24 e-coupon worth 1,500 KRW. Among members who receive the 1,500 KRW coupon via the app, additional prizes will be awarded through a draw. Prizes include Mokoko mood lamps (10 winners), Lost Ark OST albums (20 winners), Lost Ark desk pads (30 winners), and Emart24 gift certificates worth 10,000 KRW (100 winners).

This content was produced with the assistance of AI translation services.