AtlasBX Wins 2021 Korea Representative Brand Award in Car Battery Sector

[Asia Economy Reporter Ki-min Lee] Korea & Company’s vehicle and industrial battery brand 'ATLASBX' was selected as the representative brand in the vehicle battery category at the '2021 Korea Master Brand Awards,' the company announced on the 19th.

ATLASBX is a battery brand under Korea & Company’s Energy Solutions Division, providing various technical services such as vehicle batteries for passenger cars, trucks, buses, and agricultural machinery, industrial batteries including uninterruptible power supplies and Energy Storage Systems (ESS), and battery solutions.

In particular, by applying the cutting-edge X-Frame substrate technology, it achieves powerful performance and a lifespan extension technology of over 30%. Based on this, ATLASBX supplies batteries to leading global automakers and continues to strengthen partnerships.

Currently, ATLASBX ranks 9th globally in production capacity and provides services to about 300 customers in approximately 120 countries worldwide through four global sales subsidiaries in the US, Europe, and other regions, as well as three domestic and overseas production facilities and research and development (R&D) centers.

Since launching Korea’s first maintenance-free (MF) battery in 1982, Korea & Company has continuously enhanced its technology and quality competitiveness through relentless research and development, achieving success in developing ultra-high-performance batteries (UHPB) and AGM batteries for Idle Stop & Go systems in 2013.

Alongside this, the company is expanding its domestic and international production and sales networks to accelerate global growth. Following the Dubai office and US subsidiary, it established a new European office in 2019 to secure sales competitiveness in the global market. Recently, it opened a factory in Clarksville, Tennessee, USA, with an annual production capacity exceeding 16 million units.

Meanwhile, the Korea Master Brand Awards, now in its 16th year, is an event where consumers directly select brands loved by consumers.

This content was produced with the assistance of AI translation services.