'Hidden Champion' Nongshim Mupamatangmyeon Surpasses 600 Billion KRW in Cumulative Sales

[Asia Economy Reporter Lim Hye-sun] Nongshim's 'Mupamatangmyeon' announced on the 15th that its cumulative sales have exceeded 600 billion KRW 20 years after its launch in March 2001. 'Mupamatangmyeon' is a product that consistently maintains annual sales of around 30 billion KRW without special marketing, and is considered a hidden champion in the ramen market.

The secret to its popularity lies in its implementation of the refreshing beef broth flavor loved by Koreans, using radish, green onion, and garlic. At the time of launch, it enhanced the flavor of aromatic vegetables by adding a differentiated 'post-added seasoning soup.' The product's name, 'Mupama,' was cleverly coined based on its main ingredients 'mu' (radish), 'pa' (green onion), and 'ma' (garlic), which stimulated consumer curiosity and helped form a friendly brand image.

A Nongshim official said, "To celebrate the 20th anniversary this year, we plan to carry out brand renewal activities, including redesigning the product packaging."

Meanwhile, to commemorate the 20th anniversary of Mupamatangmyeon, Nongshim is holding an Instagram event. Those who comment on what 'Mupama' is an abbreviation for will be entered into a draw, and 20 winners will each receive one box of Mupamatangmyeon as a prize.

This content was produced with the assistance of AI translation services.