LG Electronics Collaborates with Designer Ji Chun-hee on 'Signature Kitchen Suite' Brand

[Asia Economy Reporter Su-yeon Woo] LG Electronics is strengthening the brand marketing of its ultra-premium built-in 'Signature Kitchen Suite' by partnering with Miss Gee Collection, operated by renowned designer Ji Chun-hee.

On the 15th, LG Electronics and Miss Gee Collection held a fashion show at the Signature Kitchen Suite Cheongdam showroom in Gangnam-gu, Seoul, unveiling designer Ji Chun-hee's Miss Gee Collection 2021 F/W (Fall/Winter) season clothing for the first time.

Miss Gee Collection is a premium women's clothing brand that has regularly participated in major fashion shows such as Seoul Fashion Week, showcasing sophisticated styles. The fashion show was attended by invited customers of Miss Gee Collection, including famous personalities such as model Jang Yoon-joo.

For this fashion show, LG Electronics transformed the space from the first-floor cafe to the second-floor kitchen hall of the Cheongdam showroom into a runway. Visitors were able to experience the brand value through a space created with ultra-premium home appliances and furniture.

LG Electronics and designer Ji Chun-hee's Miss Gee Collection held a fashion show on the 15th at the Signature Kitchen Suite Cheongdam showroom in Gangnam-gu, Seoul, unveiling the Miss Gee Collection 2021 F/W season clothing for the first time. The photo shows the first-floor cafe, which served as the runway stage. Photo by LG Electronics

Designer Ji was inspired by the process of carefully making bread in the kitchen space for the clothing concept. The Miss Gee Collection 2021 F/W season clothing unveiled this time naturally harmonized with not only the kitchen but also cafe spaces, attracting the attention of visitors.

The Signature Kitchen Suite Cheongdam showroom, opened earlier this year, is a complex cultural space that transforms customer living spaces such as cafes and ateliers (artist studios) beyond just kitchens and living rooms into art. The Cheongdam showroom does not merely display and sell products but provides a total lifestyle solution for spaces, including design, planning, and construction.

The first floor is designed as a cafe where visitors can enjoy brunch made by famous chef Austin Kang using Signature Kitchen Suite appliances such as steam ovens and electric ranges. The cafe is popular among visitors not only for the chef's cuisine but also for its luxurious interior.

The second-floor kitchen hall harmonizes European premium furniture brands such as Bultop, Dada, and Fogenpol with Signature Kitchen Suite products. Here, visitors can see differentiated products with innovative technologies, such as column-type refrigerators and freezers that can be selected and configured according to purpose in various capacities, as well as column-type wine cellars optimized for wine storage.

Yoon Kyung-seok, Vice President and Head of LG Electronics Kitchen Appliance Business Division, said, "We will carry out various marketing activities so that more customers can experience the ultra-premium brand value offered by Signature Kitchen Suite."

This content was produced with the assistance of AI translation services.