Lotte Mart's Wine Market Hits Highest Sales in 3 Years... 40% Increase Compared to Last Year

Lotte Mart's wine market event held from the 1st to the 14th recently achieved the highest sales among events in the past three years.

[Asia Economy Reporter Lim Chun-han] Lotte Mart announced on the 15th that the wine market event held from the 1st to the 14th of this month recorded the highest sales among events in the past three years. This year's event sales increased by 40% compared to the wine market held from April 30 to May 13 last year.

At last year's event, wines priced between 10,000 and 30,000 KRW were the best sellers, but this year, wines priced over 50,000 KRW accounted for 60% of total sales. Sales of wines over 50,000 KRW increased by 140.5% compared to last year's event.

In particular, the Bordeaux wine Jade Fleur de Lys, brewed by Jean-Claude Berrouet, the chief winemaker of the famous premium wine Ch?teau P?trus, which was introduced for the first time this time, as well as Textbook Napa Cabernet Sauvignon and Bread and Butter Chardonnay, which were difficult to purchase through mart channels, gained great popularity. Premium wines such as Ch?teau Margaux 17, released in limited quantities, were all pre-sold on the first day of the event.

Sales of white wine and sparkling wine rose by 83.1% and 127.4%, respectively, compared to last year's event. White and sparkling wines have a lighter body than red wine and can be enjoyed without burden, so demand increased during the spring wine market period, which is a good time to have meals with family at home or go on outings.

A Lotte Mart official said, "It is analyzed that the number of customers visiting the spring wine market has increased as the popularity of wine continues to rise," and added, "We will continue to introduce various varieties of wine so that Lotte Mart becomes the first place customers think of when purchasing wine."

This content was produced with the assistance of AI translation services.