Shinsegae Food's 'No Brand Burger' Introduces Straw-Free Drink Cups

[Asia Economy Reporter Seungjin Lee] Shinsegae Food’s No Brand Burger announced on the 15th that it will introduce ‘strawless beverage cups’ to reduce plastic disposable products.

Shinsegae Food focused on the increasingly serious problem of plastic disposable products as non-face-to-face consumption increased due to the prolonged COVID-19 pandemic.

Accordingly, Shinsegae Food will introduce ‘strawless beverage cups’ at No Brand Burger stores as the first step to reduce plastic use. From this day forward, nationwide No Brand Burger stores will serve carbonated drinks, iced coffee, and other beverages in strawless cups. Plastic straws previously stocked in stores will only be available until supplies run out, and in the future, they will be provided only upon request to customers who truly need them.

In addition, No Brand Burger stores will display campaign notices with the message “WHY NEEDS STRAW?” to raise awareness about the necessity of reducing plastic disposable products.

A Shinsegae Food official said, “Through the introduction of strawless beverage cups, it is expected that the use of 6 million plastic straws annually can be reduced at No Brand Burger stores alone,” and added, “Starting with strawless beverage cups, we will become a company and brand that aligns with the social value of environmental protection by reducing plastic disposable products.”

Meanwhile, last November, Shinsegae Food developed eco-friendly ice packs using sugarcane pulp and biodegradable film, winning the grand prize, the Minister of Environment Award, at the Green Packaging Contest. The company continues to develop and introduce eco-friendly packaging such as 100% naturally decomposable banana packaging materials.

This content was produced with the assistance of AI translation services.